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©2018 by Africa Media Malta. Proudly created with Wix.com

October Press release

October 27, 2019



For media contact:

African Media Association Malta                                                            

212, Old Bakery street.Valletta


Tel +356 99069363


Press Release.    

UpGrad _Me, Self branding through a video Cv using your mobile phone.

International Project.



It all started with the idea of taking advantage of the free google applications available in all mobile phones.

African Media Association Malta (AMAM), in partnership with Solidariedad Sin Fronteras (SSF)  in Spain, and Arciragazzi in Italy created a training course targeting Youth Workers dealing with vulnerable groups, especially migrants, whose economic background usually doesn’t  allow them to possess a computer.


The idea behind this innovative project is to enrich youth workers with a new resource, in particular the access to vulnerable groups to the digital world by creating a video CV, thus, practising their communication skills and other personal soft skills, while  preparing for a potential job interview in the process.  

The training course created cover eight main modules:

  • The concept of self-branding and using one’s image on video  to promote one’s soft skills.

  • Google maps to find one’s way, and not get lost if looking for a job interview’s location.

  • Drive to learn the cloud and store documents.

  • Gmail to create an email address and get familiar with the means of communication most used by employers.

  • YouTube to store the video CV created.

  • The use of a mobile video editor to edit the video CV produced.

  • An introduction to the Europass CV  template.

  • And finally, the training course provides a module where learners will be taught how to find job  opportunities online, either through job agencies websites, on social media, or directly in companies portals. 


The project, funded by Erasmus Plus, whose final conference will be held in February to publicly present the manual produced, was implemented with activities that involved stakeholders, employers, youth workers and migrants.


Focus groups with employers were organised in Valletta, Madrid and Portici, in order to check the effectiveness of the video CVs produced by migrants during the piloting process lead by youth workers. Employers present represented sectors of activities such as the catering industry, the Humanitarian sector, factories, cons